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Weight Loss Programmes

BetterMe vs Second Nature

Megan Widdows
Written by

Megan Widdows

Medically reviewed by

Fiona Moncrieff

4 min read
Last updated June 2024

Weight management programs can provide a helpful structure for your health journey when you feel out of control with unhealthy habits. They can also be a great way to join individuals going on the same journey, which can be incredibly motivating.

Everyone is different, and there is not a one-size-fits-all approach to choosing a weight management program. It ultimately depends on what suits your individual needs and what fits into your lifestyle. Some people want rigid rules and a quick fix, whereas others like more flexibility and a long-term lifestyle change.

Many people find online programs more convenient and easier to fit into daily life.

To save you tiresome research and help to answer some important questions, this guide compares two popular online weight loss programs; BetterMe and Second Nature.

BetterMe is a digital fitness and nutrition plan tailored to your goals and preferences using artificial intelligence. You’ll get customized meal plans and workout programs, plus calorie and weight tracking tools.

Although some people find calorie counting effective for weight loss, it can lead to obsessive tendencies and often isn’t sustainable in the long term.

Second Nature is an easy-to-follow lifestyle change program that can help you achieve your weight goals sustainably, without counting calories. The program includes scientific articles, in-app tracking, and dedicated support from a coach with expertise in nutrition and wellness.

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BetterMe Second Nature
Star rating Trustpilot score - 4.5/5 stars 5 stars
Score 4.5 / 5
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4.8 / 5
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Signing up

BetterMe Second Nature
Money back guarantee Full refund if cancelled within 3 business days. After this point, any charges are non-refundable.

An additional money back option is available to some customers who haven’t had visible results, after following the programme for at least 7 consecutive days in their first month.

Full refund if cancelled within 14 days. After this point, any charges non-refundable.
Clear breakdown of costs
Clear cancellation policy
Length of program Ongoing subscription Ongoing subscription (minimum 12 weeks)
Easy to cancel
Refer-a-friend scheme
Easy to include family


BetterMe Second Nature
Dietary approach Low calorie (calorie counting) Lower carb
Caters to vegetarian
Caters to vegan
Vegetarian/vegan recipe section
Supplements encouraged
Other than Vitamin D


BetterMe Second Nature
Tailors the plan around diabetes
Tailors the plan around other health issues
Face-to-face meetings
Access to a qualified nutrition specialist *
Daily support from a coach

*Second Nature coaches are all UK registered dietitians or nutritionists. This means they have completed university accredited degrees to gain this professional title. However, coaches are not registered in the US, so don’t meet the regulatory requirements to be considered US registered dietitians or nutritionists.

Program features

BetterMe Second Nature
Recipe videos in app
Exercise videos in app
Tracks sleep
Tracks steps
Tracks exercise
Tracks water intake
Tracks custom habits
Education of nutrition science
Requires calorie counting
Food diary feature
Meal planning tool


When programs provide price plans in different formats, it can be hard to accurately compare prices. To make this easier, we have calculated the price of monthly digital basic price plans on each program to show you how costs compare (as of July 2021). All admin fees are included in these prices.

BetterMe mainly relies on artificial intelligence to create a personalized plan for your workouts and meals based on your goals and preferences. You can contact a coach through the app for advice or support but don’t get ongoing coaching.

All Second Nature coaches are qualified nutrition specialists. Having a coach with expertise in nutrition and wellness to support and guide you makes achieving your weight goals easier. You’ll have daily coaching and access to your digital support group – you won’t be facing your journey alone.

Another option to get support with your diet would be to see a registered dietitian. Weekly face-to-face sessions with a registered dietitian can be very expensive ($70-$100). We have added a column representing this to compare costs (Weekly RD – WRD).

Monthly digital subscriptions:

BetterMe Second Nature WRD
Registered dietitian or nutritionist coach Qualifications vary
The same, personal coach throughout the program
Price $19.99 / month $60 / month $350 / month

Take home message

  • When choosing a weight management program, it’s important to consider what would fit into your lifestyle and help you achieve your goals
  • BetterMe and Second Nature are both app-based programs
  • For some people, calorie counting, as is the case with BetterMe is effective, but for others, it may lead to obsessive behaviour and isn’t sustainable
  • Second Nature provides you with an education of nutrition, allowing you to make informed decisions yourself and develop a healthy relationship with food in the long-term
  • Both programs have some coaching but only Second Nature pairs you with a qualified nutrition specialist who’s on hand to support and motivate you daily throughout your journey.
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