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Weight Loss Programmes

Weight Watchers vs Omada

Megan Widdows
Written by

Megan Widdows

Medically reviewed by

Fiona Moncrieff

8 min read
Last updated July 2024
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Which lifestyle program should you join?

From our perspective, you have two options:

  1. If you want to count calories, track your food intake, weigh your macros, lose weight fast and have a higher risk of weight regain, you can consider WW.
  2. Suppose you’d like to lose weight sustainably, be supported by a nutrition professional, and free yourself from the yo-yo dieting cycle. In that case, Second Nature or Omada might be the better choice.

Weight management programs can provide a helpful structure for your health journey when you feel out of control with unhealthy habits.

They can also be a great way to join individuals going on the same journey, which can be incredibly motivating.

Everyone is different, and there is no one-size-fits-all approach to choosing a weight management program.

It ultimately depends on what suits your individual needs and what fits into your lifestyle. Some people want rigid rules and a quick fix, whereas others like more flexibility and a long-term lifestyle change.

To save you some tiresome research and help to answer some crucial questions, this guide compares two popular lifestyle change apps: WW, Omada, and Second Nature.

WW is a calorie-counting program

WW (Weight Watchers Reimagined, formerly Weight WatchersⓇ) considers food, activity, sleep and mindset to help you lose weight. The programme is based on the WW SmartPointⓇ system and is available in either digital or face-to-face format.

Counting calories and logging them in the app works well for some people. However, this can lead to obsessive tendencies and isn’t sustainable in the long term for others.

WW and Second Nature take a more holistic approach to weight loss but differ in their features and coaching support.

Is WW a strict crash diet?

WW uses a points system called SmartPoints to identify foods based on their calorie, sugar, protein, and saturated fat intake.

For example, foods high in sugar and saturated fat will be high in points, whereas most fruits and vegetables are 0 points and considered ‘free foods’.

You have a personal points target based on your current weight designed to help keep your intake lower, put you in a calorie deficit, and lose weight.

WW claims this approach is better than calorie counting and has no adverse psychological effects that people can experience when becoming obsessive about calorie counting.

However, dietitian, nutrition writer, and food psychology expert Abby Sharp delivered a scathing review of WWs new program on YouTube titled “Dietitian Reviews Weight Watchers (YEP, IT’S STILL REALLY REALLY BAD)”.

You can watch the full video here, but here’s a quick summary of Abby’s analysis:

  • The new WW is “just expensive calorie counting”.
  • The points system on WW to create a ‘food budget’ is unnatural. 
  • The ‘rolling over’ of points might mean people intentionally restrict themselves too much to then binge at the weekend. 
  • WW promotes restriction and binging cycles common in people living with patterns of disordered eating. 
  • WW demonises natural, healthy high-calorie foods like Brazil nuts. If you were to enjoy 28g of Brazil nuts, you’d use up half your SmartPoints for the day. 
  • The points system doesn’t help you identify the quality of the foods you’re consuming. Instead, it mainly focuses on a reductionist approach to calorie density.

The risks of calorie-counting and strict dieting

Strict calorie restriction risks putting your body into what’s known as ‘metabolic adaptation’. This is essentially a starvation response by your body when energy intake is very low.

This triggers a cascade of events designed to encourage you to eat more and continue to store fat. You might feel lethargic and hungry, and your mood might also experience a dip.

Because of this starvation response to strict dieting, Second Nature has taken a different approach – one where you determine what level of intake works for you, and surprisingly, it can lead to more weight loss in the long term.

Second Nature and Omada take a similar approach

Second Nature and Omada approach nutrition and weight loss in similar ways, so choosing the programme you choose to help you lose weight is up to you.

Both programs can be used to help prevent or manage type 2 diabetes. Omada’s coaches are trained to meet the needs of the participants and by Omada’s best practices.

Second Nature’s coaches are UK-registered dietitians and nutritionists who are trained to deliver behaviour change by our in-house team of psychologists.

Second Nature’s approach: Indulgent but supports weight loss 

In 2022, the NHS published data in the British Medical Journal from the National Weight Management and Diabetes Prevention program, where five providers delivered weight loss services in the UK.

Interestingly, WW was one of the five providers in this national program but was removed due to poor results.

The results showed that after 12 months, Second Nature was more than twice as effective as the four other providers.

How does Second Nature’s approach work?

We approach nutrition and healthy eating differently. We don’t count calories, track macros, weigh food, or assign strict targets on your intake.

We provide you with evidence-based guidance on a balanced diet and teach you to understand what your physical and emotional drivers for eating are to reach your weight loss goals.

We also provide tools, such as our hunger scale and mindful eating techniques, that help you tune into your physical hunger cues and manage your food choices.

Alongside this, we help you build healthy habits that you can enjoy for a lifetime to help you maintain a healthy weight.

Our feedback inbox is filled with people like Jo, who lost over eight stone to achieve a healthy body weight on Second Nature after following our nutrition guidelines and receiving the support of our app and health coaches.

The difference is that members of Second Nature learn to love food again. They’re no longer restricted. They’re liberated.

If you’d like to join over 150,000 others who’ve joined Second Nature, lost weight and kept it off, then click here to take our health quiz.

Otherwise, keep reading as we look at other key differences and similarities between WW, Omada, and Second Nature.

Did you know?

In the UK, Second Nature was the first ever digital behavioural change program to be commissioned by the National Health Service (NHS) and continues to be part of their weight management and type 2 diabetes management service.


Trustpilot is a platform where consumers can leave reviews and scores reflect overall customer satisfaction. Omada isn’t available to review on Trustpilot, so we’ve included Facebook reviews instead.

Omada WW Second Nature
Star rating 5/5 1.8 stars out of 5 5 stars
Score 5 / 5
read reviews
1.8 / 5
read reviews
4.8 / 5
read reviews

Trustpilot logo

Signing up

Omada WW Second Nature
Money back guarantee We recommend reaching out to customer support if you’re a self-paying member. Full refund if cancelled within 14 days. After this point, any charges non-refundable.
However, a termination fee of $49.95 applies if you cancel during a Commitment Plan.
Full refund if cancelled within 14 days. After this point, any charges non-refundable.
Clear breakdown of costs
Clear cancellation policy
(Contact support)
Length of program Core: 16 weeks
Maintenance: 8 months
All plans ongoing Ongoing subscription (minimum 12 weeks)
Easy to cancel
Refer-a-friend scheme
Easy to include family


Omada WW Second Nature
Dietary approach Lower carb Low calorie Lower carb
Caters to vegetarian
Caters to vegan
Vegetarian/vegan recipe section
Supplements encouraged
(nutritional supplements are available to be purchased, here)

Other than Vitamin D


Omada WW Second Nature
Tailors the plan around diabetes
Tailors the plan around other health issues
Face-to-face meetings
(for meeting / meeting + digital plan)
Access to a qualified nutrition specialist Certifications are dependent on the individual program </span style=”color: #000000;”>*

*Second Nature coaches are all UK-registered dietitians or nutritionists. This means they have completed university-accredited degrees to gain this professional title.

However, coaches are not registered in the US, so don’t meet the regulatory requirements to be considered US-registered dietitians or nutritionists.

Program features

Omada WW Second Nature
Exercise videos in app
(Free recipe videos available on YouTube without signing up)
Tracks sleep
Tracks steps
Tracks custom habits
Education of nutrition science
Requires calorie counting
(Smartpoints® and Fitpoints®)
Food diary feature
Online community


When programs provide price plans in different formats, it can be hard to accurately compare prices.

To make this easier, we have calculated the price of monthly digital price plans on each program to show you how costs compare (as of April 2021). All admin fees are included in these prices.

All three programs provide you with a coach. On the Omada program, coaching qualifications vary. Some coaches have specialist qualifications and are Certified Diabetes Educators. Others are trained internally to follow Omada’s best practices.

Coaches at WW do not have to have any professional qualifications, and instead, are past members who have had success in the program.

Second Nature coaches are qualified nutrition specialists. Having a coach with expertise in nutrition and wellness to support and guide you makes achieving your weight goals easier.

The Second Nature program also includes education on nutrition, stress, sleep, exercise, and mindset to help you make lasting lifestyle changes.

Another option to get support with your diet would be to have private sessions with a registered dietitian.

Weekly face-to-face sessions with a registered dietitian can be very expensive ($70-$100 per session). We have added a column representing this to compare costs, labelled weekly registered dietitian (WRD).

Monthly digital subscriptions:

Omada WW Second Nature WRD
Access to a qualified nutrition specialist Certifications are dependent on the individual program
The same, personal coach throughout the program
Price $140 / month $21.95 / month $60 / month $350 / month

If you were to opt for the Weight Watchers® face-to-face group meeting plan it would work out to be more expensive.

Omada primarily offers health plans for employees and can be billed directly through your medical insurance.

If you’d like to pay for the program independently, you need to submit an application.

Omada will then decide whether you’ll be accepted. The cost of the program is $140 per month for the first four months, and then $20 per month thereafter.

Take home message

  • When choosing a weight management program, it’s essential to consider what would fit into your lifestyle and help you achieve your goals
  • Omada, WW, and Second Nature are all digital programs, which are perfect if you’re always on the go
  • Second Nature takes a holistic approach to weight management and uses behaviour change techniques to help you change your lifestyle
  • WW primarily focuses on changing your eating habits and counting points which may not be sustainable long term
  • Second Nature and Omada provide you with an education in nutrition, allowing you to make informed decisions yourself and develop a healthy relationship with food in the long-term
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