Weight Loss Programmes

Omada vs Second Nature


Lifestyle programs can provide a helpful structure for your health journey when you feel out of control with unhealthy habits. In particular, they can be especially useful in helping you achieve your weight goals. Programs are a great way to join individuals going on the same journey, which can be incredibly motivating.

Everyone is different, and there isn’t a one-size-fits-all approach to choosing a lifestyle change program. It ultimately depends on what suits your individual needs and what fits into your lifestyle.

Many people find digital programs more convenient and easier to fit into daily life. To save you tiresome research and help to answer some important questions, this guide compares two popular online programs; Omada and Second Nature.

Both Omada and Second Nature are digital lifestyle change programs that focus on empowering people to achieve their goals through sustainable lifestyle change. With both programs you have access to a qualified coach and online community.

Both programs can be used to help prevent or manage type 2 diabetes.

Omada’s coaches are trained to meet the needs of the participants and by Omada’s best practices. The individual program will depend on the exact training of coaches, with some coaches trained to meet the Diabetes Prevention Recognition Program (DPRP) guidelines or are Certified Diabetes Educators (CDEs).

Second Nature coaches are qualified nutrition specialists. Having a coach with expertise is nutrition to support and guide you makes achieving your weight goals easier.


Usually, our guides use Trustpilot scores, to give an indication of customer satisfaction based on consumers reviews and ratings of each program. Given that Omada isn’t available on TrustPilot, we would recommend you checking out Facebook reviews for both Second Nature and Omada.

Second Nature has over 3,000 reviews on Trustpilot and has an average rating of 4.8 out of 5.

Signing up

Omada Second Nature
Money back guarantee We recommend reaching out to customer support if you’re a self-paying member. Full refund if cancelled within 14 days. After this point, any charges non-refundable.
Clear breakdown of costs
Clear cancellation policy
(Contact support)
Length of program Core: 16 weeks
Maintenance: 8-month program
Ongoing subscription (minimum 12 weeks)
Easy to cancel
Refer-a-friend scheme
Easy to include family

Want to make losing weight feel easier?

The Second Nature app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run. Join 150,000 people who’ve used Second Nature to make losing weight feel easier - the first step is to create your personalised plan with our quick quiz.


Omada Second Nature
Dietary approach Lower carb Lower carb
Caters to vegetarian
Caters to vegan
Vegetarian/vegan recipe section


Omada Second Nature
Tailors the plan around diabetes
Tailors the plan around other health issues
Face-to-face meetings
Access to a Certified Diabetes Educator (CDE)
(There’s no guarantee that your coach will be a CDE but some coaches are)
Access to qualified nutrition specialist *

*Second Nature coaches are all UK registered dietitians or nutritionists. This means they have completed university accredited degrees to gain this professional title. However, coaches are not registered in the US, so don’t meet the regulatory requirements to be considered US registered dietitians or nutritionists.

Program features

Omada Second Nature
Tracks sleep
Tracks steps
Tracks exercise
Tracks water intake
Tracks custom habits
Education of nutrition science
Requires calorie counting
Online community (peer support group)


When programs provide price plans in different formats, it can be hard to accurately compare prices. To make this easier, we have calculated the price of monthly basic price plans on each program to show you how costs compare (as of April 2021). All admin fees are included in these prices.

Both programs include access to a coach, though qualifications vary. Similarly, with both programs you have the same coach throughout the whole Second Nature and Omada programs who you can build a relationship with. The pricing below is for joining both programs privately.

Another option to get support with your diet would be to see a registered dietitian. Weekly face-to-face sessions with a registered dietitian or nutritionist can be very expensive ($70-100 per sessoion). We have added a column representing this to compare costs, labelled weekly registered dietitian (WRD).

Monthly digital subscriptions:

Omada Second Nature WRD
Access to a qualified nutrition specialist Certifications are dependent on the individual program
The same, personal coach throughout the program
Price $140 / month $60 / month $350 / month

Omada primarily offers health plans for employees and can be billed directly through your medical insurance.

If you’d like to pay for the program independently, you need to submit an application. Omada will then decide whether you’ll be accepted. The cost of the program is $140 per month for the first four months, and then $20 per month thereafter.

Take home message

  • Both Omada and Second Nature are focused on behaviour science and data to help you build healthy habits that sticks
  • Both provide you with an education of nutrition science, allowing you to make informed decisions yourself and develop a healthy relationship with food in the long-term
  • When choosing a weight management program, it’s important to consider what would fit into your lifestyle and help you achieve your goals
  • For those who find face-to-face meetings uncomfortable or inconvenient, online programs are a better option. Omada and Second Nature are both fully digital
  • You’ll join a community of like-minded individuals on both programs who will accompany you through the program. This can help you to feel connected and motivated throughout your journey
  • The goal of both programs is to help you make small changes that will have a big impact on your health and help reduce your risk for chronic diseases, such as type 2 diabetes and cardiovascular disease
  • Customer support is available at both Omada and Second Nature

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