Weight Loss Programmes

MyFitnessPal vs Lose It!


When we feel out of control with unhealthy habits, extra support can help us to get back on track. Guided weight management programs and food tracking apps are some ways we can achieve this.

Everyone is different, and there isn’t a one-size-fits-all approach to choosing a weight management program or app. It ultimately depends on what suits your individual needs and what fits into your lifestyle.

For example, programs can be a great way to join individuals going on the same journey, which can be incredibly motivating. Other people may be looking for a more independent approach with less emphasis on support and accountability.

Many people turn to online weight management solutions as they find them more convenient and easier to fit into daily life.

How do they work?

MyFitnessPal and Lose It! both focus on counting calories. Both apps help you to track your food intake with the goal of staying below a certain threshold based on your weight and goals. Similarly, both MyFitnessPal and Lose It! offer free versions of their app with limited features. This guide considers the features that are available on the premium versions.

Although calorie counting works for some people, the evidence suggests that not all calories are the same, and shouldn’t be viewed as equal sources of energy. In fact, counting calories isn’t a long-term solution for many and can lead to obsessive tendencies. You may find that a more holistic approach suits you better.

Comparisons to the Second Nature program are also included. Second Nature is a digital program that helps you to make sustainable lifestyle changes and achieve your weight goals. There’s no counting calories. Instead, the Second Nature program focuses on three areas that lead to long-term habit change: tracking, support, and education.

MyFitnessPal and Lose It! don’t include any coaching or personal support. With Second Nature, you have daily access to a qualified coach with expertise in nutrition and wellness and a peer-support group for support, guidance and motivation throughout your journey.

Trustpilot score

Trustpilot is a platform where consumers can leave reviews and scores reflect overall customer satisfaction.

MyFitnessPal Lose It! Second Nature
Star rating Trustpilot review score for MyFitnessPal showing 2.2/5 stars Trustpilot review score for Lose It! showing 3.1/5 stars 5 stars
Score 3.9 / 5
read reviews
4.72 / 5
read reviews
4.8 / 5
read reviews

*There are fewer reviews for Lose It! compared to Second Nature and MyFitnessPal

Signing up

MyFitnessPal Lose It! Second Nature
Money back guarantee There are no refunds for termination or cancellation of the Premium Service The refund policy isn’t disclosed. A request needs to be submitted online. Full refund if cancelled within 14 days. After this point, any charges non-refundable.
Clear breakdown of costs
Clear cancellation policy
(Cancellation policy depends on where the subscription has been purchased)
Length of program Monthly and Yearly Premium membership available. program length is dependent on your goals All plans are ongoing with yearly and lifetime account options Ongoing subscription (minimum 12 weeks)
Easy to cancel
(Cancellation policy depends on where the subscription has been purchased)
Refer-a-friend scheme
Easy to include family

Want to make losing weight feel easier?

The Second Nature app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run. Join 150,000 people who’ve used Second Nature to make losing weight feel easier - the first step is to create your personalised plan with our quick quiz.


MyFitnessPal Lose It! Second Nature
Dietary approach Low calorie Low calorie Lower carb
Caters to vegetarian
Caters to vegan
Vegetarian/vegan recipe section
(Meals and Recipes are available for premium members)


MyFitnessPal Lose It! Second Nature
Dietary approach Low calorie Low calorie Lower carb
Tailors the plan around diabetes
Tailors the plan around other health issues
Access to a qualified nutrition specialist *
Weekend support available
Phone support available
Face-to-face meetings

*Second Nature coaches are all UK registered dietitians or nutritionists. This means they have completed university accredited degrees to gain this professional title. However, coaches are not registered in the US, so don’t meet the regulatory requirements to be considered US registered dietitians or nutritionists.

Program features

MyFitnessPal Lose It! Second Nature
Encourages daily weigh ins
Recipe videos
Exercise videos
Tracks sleep
Tracks steps
Tracks exercise
Tracks water intake
Tracks custom habits
Education of nutrition science
Requires calorie counting
Sets daily calorie targets
Tracks all nutrients
Food diary feature
Meal planning tool

MyFitnessPal is within the Under Armour Connected Fitness™ portfolio and connects to Under Armour Map My Run for Exercise tracking.


When programs provide price plans in different formats, it can be hard to accurately compare prices. To make this easier, we have calculated the price of monthly basic price plans on each program to show you how costs compare (as of January 2021).

MyFitnessPal and Lose It! both have a lower membership than Second Nature. Second Nature is the only program that gives you access to a registered dietitian or nutritionist, as well as telephone support options. Both MyFitnessPal and Lose It! do not offer a coach option.

Personalised support can help with accountability and tailoring a program to your lifestyle and personal preferences. This extra support can be crucial to making lasting changes to your health.

Another option to get support with your diet would be to see a registered dietitian. Weekly face-to-face sessions with a registered dietitian can be very expensive ($70-$100 per session). We have added a column representing this to compare costs (Weekly RD – WRD).

Monthly (basic) digital subscriptions:

MyFitnessPal Lose It! Second Nature WRD
Access to a qualified nutrition specialist
The same, personal coach throughout the program
Price $9.99/month $3.33/month $60/month £300/month

Example nutrition query response

Nutrition is a major part of any weight loss journey. Therefore, it is important to receive accurate and reliable nutrition advice. We asked each program a common nutrition-related query to see how the information provided as an answer compares.

Q: Are eggs bad for your cholesterol? Should I avoid them?

It is important to note here that answers from MyFitnessPal and Lose It! are computer generated. MyFitnessPal and Lose It! don’t answer your direct question but link you to an article within their knowledge base, which are shared below.

MyFitnessPal’s answer:

“Protein is found in a variety of foods: meat, poultry, fish, dairy, eggs, legumes, nuts, seeds, soy and even grains. From a dietary perspective, meats, poultry, fish, eggs, and soybeans are complete proteins; that is, they provide all of the amino acids required by our body. Other protein foods like legumes, some nuts and seeds, and grains, don’t provide adequate amounts of the essential amino acids by themselves but can when eaten in combination with other foods and as part of a balanced diet.”

The full article on Protein by MyFitnessPal can be read here.

Lose It!’s’ answer:

“We found this answer.
Macronutrient Recommendations. The Institute of Medicine recommends the following calorie breakdown:

45%-65% of daily calories should come from Carbohydrates
10%-35% of daily calories should come from Protein
20%-35% of daily calories should come from Fats”

The suggested article can be found here.

Second Nature’s answer:

“Eggs are a rich source of dietary cholesterol. It was previously thought that cholesterol-containing foods increase blood cholesterol and the risk of heart disease and strokes. However, this has not been shown to be the case as dietary cholesterol is poorly absorbed from the digestive system, and if cholesterol is absorbed, the body will produce less of it to balance out (and prevent blood cholesterol levels rising). Therefore, you do not need to be restricted unless recommended to do so from your GP/Healthcare professional. Eggs are among the most nutritious foods on the planet providing good quality protein as well as being loaded with vitamins and minerals.”

Take home message

  • When choosing a weight management program, it’s important to consider what support you need and what would fit into your lifestyle to help you achieve your goals
  • MyFitnessPal, Lose It! And Second Nature are all digital, app-based programs
  • Second Nature is the only program where you have access to a qualified nutrition specialist
  • Second Nature provides you with an education of nutrition science, allowing you to make informed decisions yourself and develop a healthy relationship with food in the long-term
  • Customer support is available on the Second Nature program
  • Customer support is extremely limited on MyFitnessPal and Lose It! Most queries with MyFitnessPal or Lose It! will be answered using their existing knowledge base with computer-generated replies

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