Weight Loss Programmes

BetterMe vs Noom®


Weight management programs can provide a helpful structure for your health journey when you feel out of control with unhealthy habits. They can also be a great way to join individuals going on the same journey, which can be incredibly motivating.

Everyone is different, and there is not a one-size-fits-all approach to choosing a weight management program. It ultimately depends on what suits your individual needs and what fits into your lifestyle. Some people want rigid rules and a quick fix, whereas others like more flexibility and a long-term lifestyle change.

To save you tiresome research and help to answer some important questions, this guide compares two popular lifestyle change programs: Noom® and BetterMe.

Noom® and BetterMe are both digital, app-based programs that aim to help you improve your health and achieve your weight goals.

BetterMe is a digital fitness and nutrition plan tailored to your goals and preferences using artificial intelligence. You’ll get customized meal plans and workout programs, plus calorie and weight tracking tools.

Noom provides you with a personalized weight loss plan, educational content, and coaching.

Both Noom and BetterMe rely on you logging food and exercise and staying below a calorie threshold. Although some people find calorie counting effective for weight loss, it can lead to obsessive tendencies and often isn’t sustainable in the long term.

We’ve also included comparisons to the Second Nature program. Second Nature is an easy-to-follow lifestyle change program that can help you achieve your weight goals sustainably, without counting calories. The program includes scientific articles, in-app tracking, and dedicated support from a coach with expertise in nutrition and wellness.

Did you know?

In the UK, Second Nature was the first ever digital behavioural change program to be commissioned by their National Health Service (NHS) and continues to be part of their weight management and type 2 diabetes management service.

Trustpilot score

Trustpilot is a platform where consumers can leave reviews and scores reflect overall customer satisfcation.

BetterMe Noom® Second Nature
Star rating Trustpilot score - 4.5/5 stars Trustpilot score - 4.5/5 stars 5 stars
Score 4.5 / 5
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4.4 / 5
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4.8 / 5
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Signing up

BetterMe Noom® Second Nature
Money back guarantee Full refund if cancelled within 3 business days. After this point, any charges are non-refundable.

An additional money back option is available to some customers who haven’t had visible results, after following the programme for at least 7 consecutive days in their first month.

Full refund (apart from $1 admin fee) if cancelled within 14 days. After this point, any charges non-refundable. Full refund if cancelled within 14 days. After this point, any charges non-refundable.
Clear breakdown of costs
Clear cancellation policy
Length of program Ongoing subscription Ongoing subscription Ongoing subscription (minimum 12 weeks)
Easy to cancel
Refer-a-friend scheme
Easy to include family

Want to make losing weight feel easier?

The Second Nature app uses behavioural science to retrain your mind to make healthy choices automatically, so these stick in the long run. Join 150,000 people who’ve used Second Nature to make losing weight feel easier - the first step is to create your personalised plan with our quick quiz.


BetterMe Noom® Second Nature
Dietary approach Low calorie (calorie counting) Low fat Lower carb
Caters to vegetarian
Caters to vegan
Vegetarian/vegan recipe section
Supplements encouraged
Other than Vitamin D


BetterMe Noom® Second Nature
Tailors the plan around diabetes
Tailors the plan around other health issues
Face-to-face meetings
Access to a qualified nutrition specialist </span style=”color: #000000;”>*
Daily support from a coach

*Second Nature coaches are all UK registered dietitians or nutritionists. This means they have completed university accredited degrees to gain this professional title. However, coaches are not registered in the US, so don’t meet the regulatory requirements to be considered US registered dietitians or nutritionists.

Program features

BetterMe Noom® Second Nature
Recipe videos in app
Exercise videos in app
Tracks sleep
Tracks steps
Tracks water intake
Tracks custom habits
Education of nutrition science
Requires calorie counting
(calories represented by traffic light system)
Food diary feature
Meal planning tool


When programs provide price plans in different formats, it can be hard to accurately compare prices. To make this easier, we have calculated the price of monthly digital basic price plans on each program to show you how costs compare (as of April 2021). All admin fees are included in these prices.

All three programs provide you with some level of coaching to support you throughout your lifestyle change journey.

Noom® coaches have a Health Coach Certification offered by the ‘Noomiversity’, which has been approved by the National Board for Health and Wellness Coaches (NBHWC). You’re assigned a personal coach throughout the program.

With BetterMe, there’s a variety of coaching options available and qualifications vary. There’s no ongoing coaching with the same person.

The Second Nature program includes daily access to the same qualified nutrition specialist. Throughout the program, you’ll build a relationship and get personalised support and guidance. Having a coach with expertise in nutrition and wellness to support and guide you makes achieving your weight goals easier.

Another option to get support with your diet would be to see a registered dietitian. Weekly face-to-face sessions with a registered dietitian can be very expensive ($70-$100). We have added a column representing this to compare costs, labelled weekly registered dietitian (WRD).

Monthly digital subscriptions:

BetterMe Noom® Second Nature WRD
Registered dietitian or nutritionist coach Qualifications vary
The same, personal coach throughout the program
Price $19.99 / month $59 / month $60 / month $350 / month

Take home message

  • When choosing a weight management program, it’s important to consider what would fit into your lifestyle and help you achieve your goals.
  • Noom®, BetterMe, and Second Nature are exclusively digital and app-based programs
  • Noom® and Second Nature help you to reach your weight goals by focusing on behaviour change as well as eating habits
  • Noom® has a clear guide of foods to eat or avoid, which can be helpful for some but might not benefit those with an unhealthy relationship with food
  • BetterMe requires tracking your food intake and staying below a calorie target. While this working for some people, it can be unsustainable in the long term and contribute to an unhealthy relationship with food
  • Second Nature provides you with an education of nutrition, allowing you to make informed decisions yourself and develop a healthy relationship with food in the long-term

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