Noom® vs Second Nature Australia

From Weight Watchers® (WW) to Lite n’ Easy, there’re plenty of weight loss programs available across Australia. Joining a program can help us structure and re-evaluate our health goals. They can also be a great way to join individuals going on the same journey, which can be incredibly motivating.

We’re all unique and what works for one person might not work for another. For example, some of us prefer digital weight loss programs compared with in-person programs. If you’re looking for a convenient way to include a weight loss program in your every-day life, a digital program is probably the best choice.

Two popular digital programs are Noom® and Second Nature. On the surface, they’re very similar, however, there are big differences in the details of each program. We completed both programs to save you research time and provide a detailed comparison.

Both Noom® and Second Nature focus on habit change and sustainable weight loss. Both programs provide you with the same coach throughout the program, allowing you to build a relationship with your coach. A big difference is that Second Nature health coaches are all Accredited Practising Dietitians (APDs), whereas Noom® coaches aren’t required to be registered with a professional body. Plus, Noom® focuses mainly on calories and diet, whereas Second Nature tackles weight loss from all angles, including nutrition, exercise, sleep, and behaviour.

Another notable difference is that Noom® is based in the US, and so it’s tailored to a US audience. This means that if you sign up from Australia, your coach might only be available at odd hours and the metrics or measurements used might be unfamiliar. Whereas on the Second Nature program, the content is tailored to Australian members and your health coach and support group are also based in Australia.

Trustpilot score

Trustpilot is a platform where consumers can leave reviews and scores reflect overall customer satisfcation.

Noom® Second Nature
Star rating 5 stars
Score 4.3 / 5
read reviews
4.9 / 5
read reviews

Trustpilot logo

Signing up

Noom® Second Nature
Free trial
(limited access trial period for $1)
Clear breakdown of costs
Clear cancellation policy
Length of program Core: 16 weeks

Part 2: ongoing.

Core: 12 weeks

Sustain (optional): ongoing.

Easy to cancel
Refund policy Full refund (apart from $1 admin fee) if cancelled within 14 days. After this point, any charges non-refundable. Full refund if cancelled within 14 days. After this point, any charges non-refundable.
Refer-a-friend scheme
($20 Amazon voucher only for customers in the US)
Easy to include family


Noom® Second Nature
Dietary approach Low fat Lower carb
Caters to vegetarian
Caters to vegan
Vegetarian/vegan recipe section


Noom® Second Nature
Tailors the plan around diabetes
Tailors the plan around other health issues
Access to accredited dietitian
Health coach based in Australia
Weekend customer support available
Phone customer support available
Daily support from coach

Program features

Noom® Second Nature
Tailored content for Australian members
Australian support group
Encourages daily weigh-ins
Recipe videos
Exercise videos
Education of nutrition science
Counting/point system
(calories represented by traffic light system)
Food diary feature
Food diary reviewed by dietitian
Tracks steps
Tracks exercise
Tracks water intake
Tracks custom habits
Meal planning tool
In-app journalling tool


When programs provide price plans in different formats, it can be challenging to accurately compare prices. To make this easier, we’ve calculated the price of monthly price plans on each program to show you how costs compare over 3, 6, and 12 months (as of March 2020). All admin fees are included in these prices.

The programs cost a similar amount. Both programs provide the same coach throughout the whole program that you can build a relationship with. The difference is that all Second Nature personal coaches are Accredited Practising Dietitians (APDs), registered with the Dietitians Association of Australia (DAA), rather than an individual from any health-related background (as with Noom®).

This means that all Second Nature coaches practise in line with DAA Professional Standards. Registration to the DAA requires:

1) A nationally recognised dietetics degree
2) Ongoing training and education programs to ensure that they’re the most up-to-date and credible source of nutrition information.

Weekly face-to-face sessions with an APD can be very expensive ($70-$150/hour). We have added a column representing this to compare costs (Weekly Dietitian – WD).

Monthly (basic) digital subscriptions:

Noom® Second Nature WD
Accredited dietitian coach
The same, personal coach throughout the program
3 months $69/month $67/month $440/month
6 months $34/month $43/month $440/month
12 months $21/month $32/month $440/month

Example nutrition query response

Nutrition is a major part of any weight loss journey. Therefore, it is important to receive accurate and reliable nutrition advice. We asked each program a common nutrition-related query to see how the information provided as an answer compares.

Q: Are eggs bad for your cholesterol? Should I avoid them?

Noom®’s answer:

“No single food will stop or start weight loss. It’s all about balance! I suggest consulting with your doctor regarding specific needs (i.e. cholesterol).”

Second Nature’s answer:

“Eggs are a rich source of dietary cholesterol. It was previously thought that cholesterol-containing foods increase blood cholesterol and the risk of heart disease and strokes. However, this has not been shown to be the case as dietary cholesterol is poorly absorbed from the digestive system, and if cholesterol is absorbed, the body will produce less of it to balance out (and prevent blood cholesterol levels rising). Therefore, you do not need to be restricted unless recommended to do so from your GP/Healthcare professional. Eggs are among the most nutritious foods on the planet providing good quality protein as well as being loaded with vitamins and minerals.”

Take home message

  • When choosing a weight loss program, it is important to consider what would fit into your lifestyle and help you achieve your goals.
  • For those who find face-to-face weight loss meetings uncomfortable or inconvenient, online programs are a better option.
  • Noom® and Second Nature are both completely digital.
  • Second Nature provides an accredited dietitian health coach (APD), whereas Noom® coaches aren’t required to be registered with a professional body.
  • Noom® is based in the US, so timings of coaching might be inconvenient and measurements used might be unfamiliar, whereas your Second Nature coach is based in Australia and all the measurements will be familiar.
  • Noom® has a clear guide of foods to eat or avoid, however, the focus is on reducing calories and daily weigh-ins, which might not benefit those with an unhealthy relationship with food.
  • Second Nature provides you with an education of nutrition science, allowing you to make informed decisions yourself and develop a healthy relationship with food in the long-term.
  • Customer support is very limited with Noom®, whereas Second Nature provides weekend and phone support options.

Get your free 5 day plan today

Write a response

Mrs Audrey Teear
23 October, 2020

Interest cancelled. Please confirm that no further amounts will be deducted.

Zoe Hope
10 October, 2020

I have no comment at this time. I’m certain that I will have, once I see how your 5 day plan is structured.

Kerrie Coffey
8 October, 2020

Hi there, I only signed up the $26 trial and I have just accessed my account to find you have deducted $159 from me on the 2nd October. I would appreciate a refund please as I have not been using Noom. Can you please advise when this will happen. Thank you, Regards Kerrie

Leanne King
27 July, 2020

I signed up and paid second nature today, after payment I was putting in details for the Tech package and it only offers European countries and I am in Australia. What happens now ?

Sandra Radel
11 July, 2020

An informative and concise presentation well done