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Weight Loss Programmes

Omada vs Noom®

Megan Widdows
Written by

Megan Widdows

Medically reviewed by

Fiona Moncrieff

5 min read
Last updated July 2024

Lifestyle programs can provide a helpful structure for your health journey when you feel out of control with unhealthy habits. In particular, they can be especially useful in helping you achieve your weight goals. Programs are a great way to join individuals going on the same journey, which can be incredibly motivating.

Everyone is different, and there isn’t a one-size-fits-all approach to choosing a weight management program. It ultimately depends on what suits your individual needs and what fits into your lifestyle.

To save you tiresome research and help to answer some important questions, this guide compares two popular digital weight management programs; Omada and Noom®.

Noom and Omada focus on empowering people to achieve their goals through sustainable lifestyle change. Both programs include access to a coach for support throughout the program.

Comparisons to the Second Nature program are included. Second Nature is an easy-to-follow program that helps you change your lifestyle, and achieve your weight goals sustainably, with scientific articles, in-app tracking, and dedicated support from a qualified nutrition specialist.

Did you know?
In the UK, Second Nature was the first ever digital behavioural change program to be commissioned by their National Health Service (NHS) and continues to be part of their weight management and type 2 diabetes management service.

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Trustpilot score

Trustpilot is a platform where consumers can leave reviews and scores reflect overall customer satisfaction. Omada isn’t available to review on Trustpilot, so we’ve included Facebook reviews instead.

Omada Noom® Second Nature
Star rating 5/5 Trustpilot score for Noom - 4.4/5 5 stars
Score 5 / 5
read reviews
4.4 / 5
read reviews
4.8 / 5
read reviews

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Signing up

Omada Noom® Second Nature
Money back guarantee We recommend reaching out to customer support if you’re a self-paying member. Full refund (apart from $1 admin fee) if cancelled within 14 days. After this point, any charges non-refundable. Full refund if cancelled within 14 days. After this point, any charges non-refundable.
Clear breakdown of costs
Clear cancellation policy
(Contact support)
Length of program Core: 16 weeks
Maintenance: 8-month program
Dependent on your goals Ongoing subscription (minimum 12 weeks)
Easy to cancel
Refer-a-friend scheme
Easy to include family


Omada Noom® Second Nature
Dietary approach Lower carb Low fat Lower carb
Caters to vegetarian
Caters to vegan
Vegetarian/vegan recipe section


Omada Noom® Second Nature
Tailors the plan around diabetes
Tailors the plan around other health issues
Face-to-face meetings
Access to a qualified nutrition specialist *
Access to certified diabetes educator (CDE)
(There’s no guarantee that your coach will be a CDE but some are)

*Second Nature coaches are all UK registered dietitians or nutritionists. This means they have completed university accredited degrees to gain this professional title. However, coaches are not registered in the US, so don’t meet the regulatory requirements to be considered US registered dietitians or nutritionists.

Program features

Omada Noom® Second Nature
Recipe videos
Tracks sleep
Tracks steps
Tracks custom habits
Education of nutrition science
Requires calorie counting
(calories represented by traffic light system)
Food diary feature


When programs provide price plans in different formats, it can be hard to accurately compare prices. To make this easier, we have calculated the price of monthly digital price plans on each program to show you how costs compare (as of April 2021). All admin fees are included in these prices.

All three programs provide you with a coach. On the Omada program coaching qualifications vary. Some coaches have specialist qualifications, and are Certified Diabetes Educators. Others are trained internally to follow Omada’s best practice.

Noom® provides coaches with a Health Coach Certification offered by the ‘Noomiversity’, which has been approved by the National Board for Health and Wellness Coaches (NBHWC).

All Second Nature coaches are qualified nutrition specialists. Having a coach with an expertise in nutrition and wellness to support and guide you makes achieving your weight goals easier.

Another option to get support with your diet would be to see a registered dietitian. Weekly face-to-face sessions with a registered dietitian can be very expensive ($70-$100 per session). We have added a column representing this to compare costs, labelled weekly registered dietitian (WRD).

Monthly digital subscriptions:

Omada Noom® Second Nature WRD
Access to a qualified nutrition specialist Qualifications vary depending on the program
The same, personal coach throughout the program
Price $140 / month $59 / month $60 / month $350 / month

Omada primarily offers health plans for employees and can be billed directly through your medical insurance. If you’d like to pay for the program independently, you need to submit an application. Omada will then decide whether you’ll be accepted.

The cost of the program is $140 per month for the first four months, and then $20 per month thereafter.

Take home message

  • When choosing a weight management program, it is important to consider what would fit into your lifestyle and help you achieve your goals
  • For those who find face-to-face meetings uncomfortable or inconvenient, online programs are a better option
  • Omada, Noom, and Second Nature are all digital programs
  • Noom®, Omada, and Second Nature approach weight loss by focusing on behaviour change as well as healthy eating
  • The goal of all programs is to help you make small changes that will have a big impact on your health and help reduce your risk for chronic diseases, such as type 2 diabetes and cardiovascular disease
  • All programs include access to a coach but qualifications vary between programs
  • Customer support is available at both Omada, Noom, and Second Nature
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