About us

Food is our world.

Using the science of habit change, we're working for a world free of chronic conditions.

Our mission

To help the world build healthy habits.

We exist to help people make lifestyle changes that last a lifetime. How? By combining behavioral science with smart technology and incredible people to help people achieve their weight and wellness goals.

Meet the founders

Chris and Mike met while working as advisors to the UK National Health Service (NHS). Having seen the impact of lifestyle diseases on both people and health services first-hand, they quit their rock and roll lives as healthcare strategy consultants to start their own lifestyle change company.

Within a year of launching, their solution became the first-ever online lifestyle change program to be commissioned by the UK NHS. They’ve been recognized as one of the Top 50 startups in the EU and both Chris and Mike were featured in Forbes' "30 under 30" list in 2018.

Team culture

We didn’t start our own business to create a 9-5. We wanted to create an environment where talented people could do their best work and improve people’s lives. These are the values we live by. These - and having dogs in the office - because they always make everything better.

  1. Focus on impact

    We're a small team with limited resources & huge aspirations. That only works if we do the important things. That means each day is an act of prioritisation and most importantly, getting stuff done.

  2. Do the right thing

    We're trying to solve a global problem with no easy solution. We expect everyone that joins us to be onboard with that & understand the context of why we do what we do.

  3. Keep growing

    We believe your only barriers are those that you set yourself. We want people who have a thirst for knowledge and self-development. Those who believe that in the future, they can be better.

  4. Let data guide you

    We are not our customers. It's important to stay humble and make decisions based on the data and information available to us, not our own biases and preconceptions.

  5. Enjoy the ride

    Fast growing companies have a lot of uncertainty and many course corrections. That can be exciting, empowering, but above all, stressful. Recognising this and being comfortable with it is a key part of being successful with us.

Perks are a bonus, but great culture is essential. After your interview, you'll meet the team to hear directly from them what it's like to work here and how we achieve our goals - whether it's a lunchtime FIFA match or a company objective.

Seniority is not equated with ability as it is in other companies. No matter how old you are or how many years’ experience you have - it doesn’t mean you’re better than somebody junior

We share our skills with one another and help out across different teams

We’re able to make quick changes because we’re all passionate about the product and the company. There’s never a mentality of ‘this would be nice’ but nothing happens

We take ownership and pride in what we do

Our UK partners
Our UK partners

We'd love to hear from you

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